Bill Shufelt: Athletic Brewing Company Founder – Athletic Brewing Company
Bill Shufelt: Athletic Brewing Company Founder
Without Compromise Podcast
Episode Description
Have you ever taken a sip of an Athletic brew and thought, how in the world did someone come up with this great tasting non-alcoholic craft beer? If so, you're in luck. We’re sitting down and talking with Bill Shufelt, the founder of Athletic Brewing Company, to talk about his vision and idea that sparked this entire movement and John's equally risky commitment and brewing expertise that set a series of events in motion that continually grows in size and influence. Frankly, it’s the reason this show even exists.
We hope you enjoy getting a behind-the-scenes look at the first flickerings of a dream to making Athletic Brewing Company a reality.
Instagram: @wshufelt
Find out more about Athletic Brewing Company at AthleticBrewing.com
Best Sellers Pack
Our all-time greatest hits, all in one box. The Best Sellers Pack brings together our most-loved brews—Run Wild IPA, Upside Dawn Golden, Free Wave Hazy IPA, and crisp Athletic Lite. Whether you’re new to Athletic or already hooked, this mix is a one-way ticket to discovering why fans keep coming back. Perfect for sharing, stocking up, or just keeping your fridge loaded with variety.
Regular price $43.96
Sale price $43.96
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Subscription Changes Coming Soon
Current Perks
Subscribe & Save tiered discounts (5%, 10%, 15%) apply to flagship brews, limited brews, pilot brews, and merchandise when the minimum purchase requirement is met.
- 5% off on (3) 6-packs
- 10% off on (4) 6-packs
- 15% off on (5) or more 6-packs
Starting June 15th
Tiered discounts (5%, 10%, 15%) will no longer apply to flagship brews or year-round cocktail-inspired brews as we will be lowering their prices.
Available Brews
Run Wild IPA
6-Pack | Non-Alcoholic Beer
Regular price $10.99
Sale price
Athletic Club Badge
Regular price $10.99
Free Wave IPA
6-Pack | Non-Alcoholic Beer
Regular price $10.99
Sale price
Athletic Club Badge
Regular price $10.99
Upside Dawn Golden
6-Pack | Non-Alcoholic Beer
Regular price $10.99
Sale price
Athletic Club Badge
Regular price $10.99
Athletic Lite Light
6-Pack | Non-Alcoholic Beer
Regular price $10.99
Sale price
Athletic Club Badge
Regular price $10.99